In Search of Ethical Brands – Monki


In light of my Fast Fashion post, I have since been trying to shop more ethically. I have done a whole lot more research and watched a lot of videos on the topic, mostly in this Playlist by Kristen Leo which has turned me completely off shopping at a lot of major brands. This means I now need to find accessible and more ethical high street brands.

Today’s shop is Monki! This is quite a quirky brand with lots of sparkles and textures and a fun collection overall. Here are some things I picked out from their online store that I really love (this is not representative of the whole shop just my fashion sense):

I hadn’t heard much about the brand until somewhat recently, and there is a shop in town that I’ve visited a couple of times.

Let’s take a look at how they describe their products and company. There are 3 sections to their about page:

Monki Cares

This page describes the efforts the company are making in sourcing ethical materials and the goals they have set:

  • they aim to only source 100% sustainable more cotton by 2020
  • aim to use only recycled or sustainably sourced materials by 2030
  • they do not do animal testing
  • all their denim is 100% organic cotton
  • they use recycled cotton, polyester, polyamide, wool and plastics
  • leather used is only as a by-product of meat and must meet animal welfare policies and risk countries are not used as sources
  • you can bring in clothes to the shop to be recycled globally

Here are the fabrics they avoid:

  • rainforest products
  • real fur
  • angora wool
  • PVC

Monki Thinks

All their projects can be found on their Monki thinks page, these are some that caught my eye

  • they have collaborated with photographer Chloe Sheppard for their underwear collection photos (source here)
  • their head office in Sweden is LGBTQ certified by RSFL (source here)
  • they have collaborated with RSFU on a limited edition capsule collection for body rights (source here)

Monki Loves

This section lists the brand’s collaborations with different artists and figures.


This brand may not disclose every single detail but they are doing a lot of good so far. They have a lot of policies, guidelines and aims that they seem to be sticking to as well as a fun and honestly affordable (especially in the sales!!!) range of clothing.

I think this is one of the more ethical high street brands to be shopping at, and I am giving them profits so that they can do more good and achieve their aims.


I have written this post completely independently – Monki as a brand had absolutely nothing to do with me making the decision to write this. All opinions are my own and completely honest.

2 thoughts on “In Search of Ethical Brands – Monki

  1. says:

    Greetings from California! I’m bored to death at work so I decided to check out your blog on my iphone during lunch break. I love the knowledge you present here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyways, awesome site!

    Liked by 1 person

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